Privacy Policy

Your privacy is important to me. This Privacy Policy applies to information that I collect about you when you use my website.

Information I Collect

I collect two kinds of information: the information you directly provide to me and the analytics information that WordPress and Automattic collect for me automatically.

Information You Provide to Me

When you submit a message through one of my contact forms or by subscribing to my email updates, you provide me with your name and/or email address.

Information Collected Automatically

My website hosts, WordPress and Automattic, also collect some information automatically:

  • Log information: Like most online service providers, they collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.
  • Location information: They may determine the approximate location of your device from your IP address. They collect and use this information to, for example, calculate how many people visit my website from certain geographic regions.
  • Information from cookies & other technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. Automattic uses cookies and other technologies like pixel tags to help identify and track visitors, usage, and access preferences, as well as track and understand email campaign effectiveness and to deliver targeted ads. For more information about their use of cookies, please see Automattic’s Cookie Policy.

For more information on Automattic’s collection of information about users of my website, please see Automattic’s Privacy Notice.

How and Why I Use Information

Purposes for Using Information

I use information about you for the purposes listed below:

  • To communicate with you. If you’ve signed up for my email list, I’ll send you periodic emails with news and updates, which you can unsubscribe from at any time by clicking the “Unsubscribe” button at the bottom of the email or by emailing me directly at scarlett.heinbuch@gmail.com. If you’ve contacted me through a contact form, I’ll use the email address you provide to reply to you.
  • To see how many people my website is reaching and where. I’ll use the basic analytics provided to me by WordPress and Automattic to see how many people are viewing the various pages of my website, which countries they’re from, and what links they’ve clicked on. This data, as presented to me by WordPress and Automattic, does not enable me to identify you as an individual.

For more information on Automattic’s collection of information about users of our website, please see Automattic’s Privacy Notice.

Legal Bases for Collecting and Using Information

A note for those in the European Union (EU) about my legal grounds for processing information about you under EU data protection laws:

My use of your information is based on the grounds that:

(1) The use is necessary in order to fulfill my commitments to you — for example, in order to provide information you’ve requested; or

(2) I have a legitimate interest in using your information — for example, to communicate with you and to measure, gauge, and improve the effectiveness of my web presence; or

(3) You have given me your consent — for example, before my website places certain cookies on your device and accesses and analyzes them later on, as described in Automattic’s Cookie Policy.

Sharing Information

I do not routinely share your information with third parties, though I would be obligated to do so if required by a subpoena, court order, or other governmental request. Otherwise, I retain your information solely for the purposes of providing information and services directly to you.

Transferring Information out of the European Union (EU)

If you are located in the EU, you should know that, because WordPress and I are based in the United States and Automattic’s services are offered worldwide, the information collected by WordPress, myself, or Automattic when you use my website in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for WordPress, me, or Automattic, other members of their group of companies, or third-party data processors. This is required for the purposes listed in the “How and Why We Use Information” section above.

How Long I Keep Information

I’ll retain your name and email address in my records until you ask me to remove it. You can do this by emailing scarlett.heinbuch@gmail.com.

Automattic retains analytics information, like a web visitor’s IP address, browser type, and operating system, for approximately 30 days. They retain the logs for this period of time in order to, among other things, analyze traffic to Automattic’s websites and investigate issues if something goes wrong on one of their websites. For more information on Automattic’s collection of information about users of my website, please see Automattic’s Privacy Notice.

Your Rights

If you are located in certain parts of the world, including some US states and countries that fall under the scope of the European General Data Protection Regulation (GDPR), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.

European General Data Protection Regulation (GDPR)

If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  • Request access to your personal data;
  • Request correction or deletion of your personal data;
  • Object to my use and processing of your personal data;
  • Request that I limit my use and processing of your personal data; and
  • Request portability of your personal data.

You also have the right to make a complaint to a government supervisory authority.

US Privacy Laws

Laws in some US states require me to provide residents with additional information about the categories of personal information I collect and share, where I get that personal information, and how and why I use it. You’ll find that information in this section. (If you are a California resident, please note that this is the Notice at Collection we are required to provide you under California law.)

In the last 12 months, I collected the following categories of personal information, depending on how you interacted with my website:

  • Identifiers (like your name, email address, and device and online identifiers);
  • Internet or other electronic network activity information (such as your usage of our website); and
  • Geolocation data (such as your location based on your IP address).

I collect personal information for the business purposes described above in the section “Information I Collect” and for the length of time indicated above in the section “How Long I Keep Information.”

In some US states, you have additional rights subject to any exemptions provided by your state’s respective law, including the right to:

  • Request a copy of the specific pieces of information I collect about you and, if you’re in California, to know the categories of personal information I collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, and the categories of third parties we share it with;
  • Request deletion of personal information I collect or maintain;
  • Request correction of personal information I collect or maintain;
  • Opt out of the sale or sharing of personal information;
  • Receive a copy of your information in a readily portable format; and
  • Not receive discriminatory treatment for exercising your rights.

To exercise any of the rights above, please send me an email at scarlett.heinbuch@gmail.com.

How to Reach Me

If you have a question about this Privacy Policy or would like to change how your information is being treated by my website, please send me an email at scarlett.heinbuch@gmail.com.